June 2026 Collection Introduces Limited Run Sunglasses Designed for Everyday Wear
LA JOLLA, CA / ACCESS Newswire / June 4, 2026 / Pura Vida Bracelets launched its debut sunglasses collection in June 2026, bringing its well-known casual, expressive style to an all-new category.
The limited release includes four gender-neutral designs in four colorways each, with every pair priced at $28. They will be available exclusively through Pura Vida’s e-commerce platform and owned retail stores.
“We wanted to offer a wide range of styles for every kind of summer look and keep the price under $30 so our customers can feel good about picking up a couple favorites,” CEO Ryan Heuser said. “It’s an extension of what people love about Pura Vida: high-quality, accessibly priced pieces that customers can mix and match to express themselves.”
Each pair is built for everyday wear, with soft-touch acetate frames crafted from bio-based materials to keep things lightweight and easy to fit into Gen Z’s daily life. A subtle gold temple badge completes the look and reflects Pura Vida’s attention to detail and elevated value proposition.
The eyewear launch represents a strategic step in Pura Vida’s broader effort to complement its beloved string bracelets with an expansion into products that give customers more ways to express their personal style.
Life Looks Better in the Sun
Meet our new designs:
Inspired by our Southern California roots, this timeless sunglasses frame is easy, versatile, and made to move with you.
A modern cat eye sunglasses silhouette made for everyday sunshine. With gentle curves and sun-washed hues, Monica Glow brings effortless polish to any look.
A rounded oval sunglasses silhouette with relaxed Southern California energy. Lightweight, flattering, and made for long days in the sun.
A structured square sunglasses frame inspired by Malibu’s coastline. Clean, confident, and designed to stand out while staying comfortable all day.
Shop now: https://bit.ly/4dR9rhA
Media Contact:
Mckenna Meaney
Marketing & Brand Content Manager
Pura Vida Bracelets
mmeaney@puravidabracelets.com
SOURCE: Pura Vida Bracelets
View the original press release on ACCESS Newswire
