Vibe, the streaming TV ad platform built for performance marketers, today outlined a quarter of platform expansion that makes its connected TV product accessible from outside its own interface. This quarter, the company shipped a public API, an AI assistant connection, a command line tool, and an in-platform reporting agent, and added six integration partners across measurement, audience data, creative production, and compliance.
Vibe was built to make streaming TV work the way performance teams already run paid social: campaigns launch in minutes from a self-serve interface, with audience building and measurement included. This quarter’s expansion is not a replacement for that interface. It is a response to how performance marketers have started to work.
Teams increasingly operate across scripts, internal tools and AI assistants, and hand the repetitive parts of campaign operations to software. A marketer building 250 versions of a campaign, one per target account, is not going to assemble them by hand in any interface. Vibe’s expansion is built on a single data layer, so a campaign created through the API, an AI assistant or the user interface reads and writes the same account.
The new access points include:
- Vibe Developer Platform, a public API that lets technology partners and in-house teams build connected TV campaign management into their own applications.
- Vibe MCP, a Model Context Protocol connection that lets advertisers query performance, browse streaming inventory, review audiences and launch campaigns from Claude, ChatGPT or Gemini Enterprise using their own Vibe account.
- Vibe CLI, for teams that prefer to script campaign work from a terminal or a coding agent.
- Vibe Agent, which answers reporting questions inside the platform.
Vibe tested the approach on its own marketing team before opening it up. Using the Vibe API, VP of Growth and Marketing Romain Marsal built 250 account-based connected TV campaigns, one per target account, each with its own matched audience and creative. Configured by hand, the same work would have taken an estimated 40 to 125 hours of setup. It took under 15 minutes of hands-on work, with data enrichment running unattended in the background, and matched creative to the correct account on 98% of campaigns on the first pass.
“Streaming TV advertising still runs on infrastructure built for the cable era, and everything we’ve shipped has been about removing the steps that era left behind. This is the same idea. If a marketer can describe the campaign they want, they shouldn’t have to learn our dashboard to get it live,” said Arthur Querou, cofounder and CEO of Vibe.
The six new integrations extend the same principle to data that already lives elsewhere. Stella brings causal measurement to connected TV campaigns. Clay and Omnisend let advertisers run enriched account lists and email segments as streaming TV audiences. L2 supplies voter and consumer audiences. Freshpaint supports HIPAA-compliant conversion tracking for healthcare advertisers. Segwise opens a new partner category for Vibe in creative production, turning existing brand footage into connected TV ads.
Vibe also completed its first SOC 2 Type 2 audit in September, a requirement for enterprise teams sending first-party customer data into an advertising platform.
“Hooking Vibe into Claude through MCP honestly felt like getting a glimpse of where marketing is headed. I went from analyzing campaigns to implementing changes and launching new tests in plain English without living inside platform UIs. Once this expands across the rest of the marketing stack, it’s hard to imagine going back,” said David Nyurenberg, SVP of Digital at InterMedia Advertising.
Advertisers can get live on streaming TV with Vibe with no contracts or minimum commitments. The API, MCP and CLI are available to all Vibe advertisers at no additional cost. Documentation is at developers.vibe.co.
About Vibe
Vibe is the streaming TV ad platform built for performance marketers. Advertisers launch campaigns across hundreds of premium streaming channels, target audiences using first-party and CRM data, and measure results in their existing third-party attribution stack, against the same metrics they use on paid search and social. Vibe has served more than 12,000 businesses and is SOC 2 Type 2 compliant. Walmart completed its acquisition of Vibe in August 2026. To learn more, visit us at vibe.co or follow us on LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260916199991/en/
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