A Shibuya-based beauty marketing agency will host a JETRO-supported J-Beauty experiential activation on September 12 at LA State Historic Park.
Trenders, Inc. (TSE:6069)
LOS ANGELES, CA, UNITED STATES, September 10, 2026 /EINPresswire.com/ — Trenders, Inc. announced that its J-Beauty marketing division, ampule, will host a curated J-Beauty experiential activation titled “J-Beauty REST.” The activation will be held on Sept. 12, 2026 at the upcoming “A Spell In The Sky” music festival.
“A Spell In The Sky” is organized by In The Sky Production and features official support from Japan External Trade Organization (JETRO) Los Angeles and JAPAN HOUSE. Operating under CEO Ryoko Kurokawa, Trenders brings its extensive marketing expertise to the event, offering U.S. consumers a dedicated space to directly experience the latest innovations in Japanese beauty.
CROSS-CULTURAL IMPACT: Lessons from K-Culture and K-Beauty
Global interest in Japanese culture has expanded far beyond food to encompass music, anime, and art. According to an article by Rolling Stone Australia, Japanese City Pop continues to be embraced across generations and is frequently highlighted by international media.
The culture’s footprint is growing rapidly in the U.S., where JETRO reported that the number of Japanese restaurants reached 23,064 locations. Additionally, a 2025 report by Grand View Research estimated the global market for anime merchandise to be worth approximately $12 billion.
However, this strong enthusiasm for Japanese culture has not yet fully translated into purchasing behavior for J-Beauty products.
A valuable reference point for addressing this gap is the relationship between K-Culture and K-Beauty. The global expansion of K-Culture, driven by K-Pop, Korean dramas, and idol content, has been shown to correlate directly with the increased export of K-Beauty products. A study published in the Journal of Distribution Science reports that a 1% increase in cultural content exports results in a 0.136% increase in the export of consumer goods, including cosmetics.
This data confirms a ripple effect where interest in cultural content naturally drives interest and purchasing behavior in the underlying beauty sector.
Applying this structural framework to the Japanese market, ampule is launching “J-Beauty REST” this Saturday, an initiative that seamlessly integrates J-Beauty into the experiential realms of music and food.
CURATED EXPERIENTIAL BOOTH: “J-Beauty REST”
“J-Beauty REST” is an experiential beauty zone designed to recreate a traditional Japanese “和 (wa)” aesthetic. The space features a curated format that introduces a range of Japanese beauty categories, including skincare and makeup.
Visitors are invited to interact with the products (TRY), learn application methods and underlying philosophies from expert staff (LEARN), and uncover the unique stories behind each brand (DISCOVER). Guests can take this experience home with product samples (TAKE HOME), ensuring that brand engagement continues long after the event concludes.
Participating Brands
– Bioré
– Canmake
– Make Keep
EVENT OVERVIEW: A Spell In The Sky
Date & Time: Saturday, September 12, 2026 | 2:00 PM to 8:30 PM
Location: Los Angeles State Historic Park
Expected Attendance: Approx. 3,000 attendees
HIGHLIGHTS
Music: Nujabes Tribute presented by Hydeout Production, Jeremy Quartus, Mndsgn, Teebs, Graham Funke, DJ TSUGU, and more
Food: Tenkatori, Onigiri by Hyuga, and more
J-Beauty: Curated experiential booth
ABOUT “A Spell In The Sky”
“A Spell In The Sky” is a music festival designed to transport attendees into an extraordinary experience. By intertwining exceptional music, inspiring fashion, and curated culinary offerings, the event presents the profound richness of Japanese culture.
The venue radiates a warm, open atmosphere where guests are encouraged to freely embrace the moment while immersing themselves in Japanese aesthetics. Anchored by live performances and food and beverage sector, the festival engages all five senses through sound, taste and art. Its ultimate mission is to highlight the enduring appeal of Japanese culture while serving as a vital bridge between global audiences and Japanese artists and creators. Born in LA, this cultural festival is thoughtfully crafted for tastemakers and culture enthusiasts across all generations.
ARTIST LINEUP
Nujabes Tribute presented by Hydeout Production (Headliner)
Nujabes was a visionary Japanese music producer and the founder of the independent label Hydeout Productions. He garnered global acclaim for his mellow, beautiful sound that seamlessly fused jazz and hip hop, leaving a profound and lasting impact on artists worldwide. His masterpiece works include “Metaphorical Music” and “Modal Soul,” and he is widely celebrated for producing the iconic soundtrack to the anime “Samurai Champloo.”
Musicians with close ties to Nujabes will gather to deliver a special tribute session, connecting his enduring music and spirit to the present through their live performances. Nujabes’ music has always connected people across time and space. Now, carried forward by these dedicated musicians, it will resonate anew under the Los Angeles sky.
Jeremy Quartus
JQ is a solo project by the lead vocalist of the acclaimed band Nulbarich.
Debuting in July 2025, the project showcases his multifaceted talent as he handles all songwriting, composition, arrangement, and production. Rooted in R&B and hip hop, Jeremy Quartus pursues a deeply personal and essential form of musical expression.
Beyond his own releases, he remains highly active in the broader music scene as a sought-after producer and DJ, frequently providing tracks for other prominent artists.
DJ TSUGU
Tsugu Itagaki is a Japanese DJ and vinyl selector based in Los Angeles. Specializing in Japanese City Pop and jazz fusion, he has brought his curated sounds to numerous major stages, including notable performances at Dodger Stadium and the Coachella Valley Music and Arts Festival. He is also the visionary founder of We Share Records, a dedicated Japanese record shop located in Los Angeles.
ABOUT In The Sky Production Music Events
The event organizer, In The Sky Production, is a Los Angeles-based creative team dedicated to producing highly curated events centered on Japanese music and culinary culture. To date, they have successfully hosted “City Pop Night” in December 2022 and “Moon in the Sky” in June 2023 at the Fonda Theatre, seamlessly blending live City Pop performances with authentic Japanese gastronomy. Both highly acclaimed events were executed with the official backing and co-sponsorship of public institutions, notably the JETRO Los Angeles office. With each successive iteration, these gatherings have attracted expanding Japanese culture through the shared experience of music and food.
Moye Mizoguchi
Trenders, Inc.
global@ampule.jp
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